Workshop

Will Perez teaches at Channel 4 in Glasgow

Two full teaching days on how story, packaging and YouTube data work together.

On 6 to 8 July 2026, Will Perez led two full teaching days of the TRC Digital Producer Programme at Channel 4 in Glasgow. The rooms were TV producers, editors and development execs.

He taught how story, packaging and YouTube data work together, including retention, the algorithm and story structure.