I find the ordinary truth in exceptional

I make films about exceptional people, help brands tell their stories, and build tools for the next generation of storytellers.

Europe 2026 · Media & Marketing
Will Perez
My work as a creator

Fig. 02 · My work as a creator

My work as a creator.

I make films on YouTube, partner with brands whose tools I use in the field, and teach storytelling on stage.

Socials

Practising storytelling.

YouTube · @willperezstory

I find the ordinary truth in exceptional stories.

Views
350K+
First 24 hours
42K

Instagram · @btswithwill

How I shoot, edit and tell stories, shared with filmmakers learning the craft.

Engagement
11%
vs benchmark
3-5x

TikTok · @btswithwill_

Behind the scenes in the field: the work, the thinking, and the kit I use.

Likes
284.6K
Engagement
10.33%

LinkedIn · Will Lindsay-Perez

Founders and operators interested in story and growth.

Brand partnerships

Powering storytelling.

Partnering with brands that want to be part of compelling, specific, authentic stories matters to me. Below are some of the partners I'm proud to have worked with.

  • Canon
  • Adobe
  • ElevenLabs
  • Descript
  • Stan
Canon × Project Six

Shooting the Congo on the C50.

Canon

Step into the world of cinematic innovation with the Canon Cinema EOS C50.

Speaking

Teaching storytelling.

Will Perez giving his talk No One Cares
Keynotes & workshops · 2026/27

I spent four years filming one of the world's most-watched entrepreneurs and learned that no one cares until you make them.

  1. 01StorytellingNo One Cares, Until You Make ThemStorytelling and brand. Why the audience is the hero, and a story structure you can draw in five seconds.
  2. 02Editing & craftThe 10,000 Hours LieCraft, mastery and the invisible work behind people who make it look effortless.
  3. 03YouTubeWorking With the AlgorithmAudience, packaging and distribution. Reading a retention graph as audience notes, not a report card.
“The most important role I have ever hired for. I consider him to be at the top of his field internationally.”
Steven BartlettThe Diary of a CEO
“Over the two days, Will demonstrated an exceptional understanding of what makes a YouTube channel successful… His knowledge, enthusiasm and practical examples made the sessions so valuable.”
Amy BaddleyTRC · Channel 4 Glasgow
“Will's sessions were incredible. His focus on how to interpret and act on data has completely changed how I think about developing a project.”
ShanonAttendee · Adobe Masterclass

Next step

Work with me.

What would you like to talk about?

Get in touchhello@willperez.co.uk
Est. 2015London